Nostalgia Sells, Innovation Sustains
As we kicked off Season 2 of The Longer Game, we delve into the dynamic and ever-evolving world of retail. Our first episode features a fascinating conversation with Carter Jensen, Sr. Manager of Global Commerce at General Mills, Inc. (GMI). Join us as we explore how beloved brands from our childhood are adapting and thriving in today's market.
The Power of Nostalgia in Retail
Nostalgia isn’t just a sentimental emotion; it’s a powerful marketing tool. Brands like Cheerios, Betty Crocker, and Haagen-Dazs evoke warm, fuzzy memories that can drive consumer behavior. But there’s more to nostalgia than just pulling at heartstrings. As Carter Jensen puts it, "Nostalgia brings them in, but innovation keeps them engaged."
Why Innovation is Crucial for Brand Survival
While nostalgia can attract consumers, innovation ensures they stay. In a world where the way we shop and interact has dramatically changed, brands must evolve to meet new consumer expectations. Carter shares how GMI is leveraging cutting-edge technology and new marketing strategies to modernize these classic brands, ensuring they remain relevant and compelling.
Meeting the Modern Consumer Where They Are
Understanding where and how consumers want to interact with brands is key to successful innovation. "It’s about being where they are, whether it’s online, in-store, or via new platforms like TikTok," explains Carter. This approach has led to novel product lines and marketing campaigns that resonate with both longtime fans and new audiences.
Embracing Change While Honoring Tradition
As we move forward, it's clear that balancing the old with the new is crucial. By honoring their rich histories while boldly stepping into the future, brands can continue to capture hearts and market share. As we wrap up our discussion, Carter leaves us with a thought, "Innovation isn’t just about new products; it’s about reimagining and revitalizing what we already love."
Watch and Learn
Interested in hearing more from Carter and getting deeper insights into the world of consumer packaged goods? Follow our page and tune in to the full conversation on The Longer Game. Let’s explore how these iconic brands are setting themselves up for a sustainable future, blending nostalgia with innovation.
