Consumer Inertia, Basic Needs, Brand Loyalty, & Toilet Paper
Variables are the theme that run throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at buidling brand equity with them. The journey is now even more complicated with the mixture of in store and online purchasing. Let's get into it.
Nostalgia Sells, Innovation Sustains
As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
Say What? On Sales, Amazon, Twitter, & Dollar General
Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks.
You Can't Ignore The Pop
Pop up shops have been relegated to the corner of the retail room for quite some time but that's how retail started in the first place people. Open air markets, bazaars, sugar dates, figs, and pistachios? Stephen Brooks schools us on how Pop Up shops are taking back their rightful place at the front of the retail room.
Working Retail On The Frontlines Deserves A Medal
In-store retail is tough. Long hours, picking up shifts for people who no-show, angry customers, low pay, and that's not even the half of it. All those who've worked retail know there is an unspoken bit of shame for being "in retail." But why is that? You're literally the face of the company and you're directly serving people. Ron Thurston helps us find our Retail Pride and champions retail on this episode of The Longer Game.
