In today’s saturated market, where consumers are bombarded with endless choices, brands that resonate deeply with their audiences are the ones that stand out. These are not just brands offering products or services—they embody lifestyles, values, and aspirations. One of the most prominent examples is American Express, which has evolved far beyond being "just a credit card." Let’s explore how lifestyle branding works, the strategies that drive it, and its transformative benefits.

Entrepreneurship promises freedom—being your own boss, making your schedule, and running the show on your terms. But without structure, freedom quickly turns into chaos. Days are filled with constant problem-solving, repetitive tasks, and inefficiency. The solution? Processes and systems.

Structure doesn’t limit your flexibility; it enhances it. With the right systems, you gain time, clarity, and the ability to focus on what truly matters. Let’s dive into how processes and systems can redefine how you run your business and reclaim your time.

Amazon isn’t just a sales engine—it’s a battlefield for brands trying to balance strategy with results. In this episode of The Longer Game, we sit down with Sam Hager, Co-Founder of MixShift, to talk about what’s really driving success on Amazon. It’s not data for data’s sake—it’s about impact. Sam takes us inside his playbook, where every number tells a story, and every strategy has a “why.”

If you’ve been chasing metrics that look good but don’t move the needle, this one’s for you. Let’s dive into why impact measurement is the future of Amazon success—and why brands need to rethink their approach to growth.

Relevancy in marketing is a tricky dance. Stay too rigid, and you risk becoming irrelevant. Chase trends too hard, and your brand burns out faster than last year’s TikTok sensation. But staying evergreen? That’s where the magic happens.

In this episode of The Longer Game, Michal Liberman, CRM Director at The Sak, shares how she transformed their email strategy from a shotgun blast into a surgical strike. Her approach: ditching mass emails for targeted, data-driven messaging. The result? Happier customers, fewer unsubscribes, and long-term loyalty that outlasts fads.

Amazon’s global expansion is exciting—it’s a land of opportunities for businesses aiming to scale. Yet, amidst the shiny allure of tools like NARF (North America Remote Fulfillment), brands often overlook a critical element: localization. Mike Begg, CEO of AMZ Advisers, has a front-row seat to the challenges and opportunities of international expansion, particularly in LATAM. His insights reveal that while expanding to marketplaces like Amazon Mexico holds immense potential, it demands a strategic, localized approach.

So, pour yourself some tequila or mezcal, and let’s dive into the nitty-gritty of expanding beyond borders.