Entrepreneurial Adversity and the Never-Ending Quest for Meaning
While the title of this episode is a tad dramatic, the conversation does go pretty deep. Elizabeth Presher, the Owner of Hite Digital Dayton, is an experienced Entrepreneur helping other business owners grow their presence online. She has an advantage here because she knows the pressure that those business owners face. She is one, after all. The lessons she has learned, along with our host Michael, show you how steep the learning curve is when you get into business. Retail, and how consumers shop, is constantly evolving so staying ahead of the curve is important. Want to know more lessons from being an Entrepreneur? Have a listen.
Nostalgia Sells, Innovation Sustains
As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
T.A.A.A Talk About Anything Amazon
We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest ecommerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answers questions.
Say What? On Sales, Amazon, Twitter, & Dollar General
Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks.
To Love The Brand: A Lesson On Brands, People, & Well-Placed Words
People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.
