Nostalgia Sells, Innovation Sustains
As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
T.A.A.A Talk About Anything Amazon
We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest ecommerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answers questions.
Productizing The Product Process
Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand.
Our World Is Changing And Ecommerce Is No Different
Retail has drastically changed since the beginning of the pandemic, where eCommerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected brand's decision making, even giving us a peak behind the curtains of what BetterAMS has done to remain relevant.
The Swamps Of Amazon And Brand Adventures
Amazon continues to take over ecommerce but not always at the expected rate people estimate. The changing landscape on Amazon, and retail in general, is causing brands to think more about their brand presence and what shelves, digital or traditional, on which they need to be. Join Elizabeth Greene of Junglr as we navigate through ads on Amazon, how that impacts a brand, and how brands are reacting to today's landscape.