Consumer Inertia, Basic Needs, Brand Loyalty, & Toilet Paper
Variables are the theme that run throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at buidling brand equity with them. The journey is now even more complicated with the mixture of in store and online purchasing. Let's get into it.
Nostalgia Sells, Innovation Sustains
As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
To Love The Brand: A Lesson On Brands, People, & Well-Placed Words
People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.
You Can't Ignore The Pop
Pop up shops have been relegated to the corner of the retail room for quite some time but that's how retail started in the first place people. Open air markets, bazaars, sugar dates, figs, and pistachios? Stephen Brooks schools us on how Pop Up shops are taking back their rightful place at the front of the retail room.
