Entrepreneurial Adversity and the Never-Ending Quest for Meaning
Amazon, Retail, Ecommerce Michael Maher Amazon, Retail, Ecommerce Michael Maher

Entrepreneurial Adversity and the Never-Ending Quest for Meaning

While the title of this episode is a tad dramatic, the conversation does go pretty deep. Elizabeth Presher, the Owner of Hite Digital Dayton, is an experienced Entrepreneur helping other business owners grow their presence online. She has an advantage here because she knows the pressure that those business owners face. She is one, after all. The lessons she has learned, along with our host Michael, show you how steep the learning curve is when you get into business. Retail, and how consumers shop, is constantly evolving so staying ahead of the curve is important. Want to know more lessons from being an Entrepreneur? Have a listen.

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Nostalgia Sells, Innovation Sustains
Brand, Amazon, Ecommerce Michael Maher Brand, Amazon, Ecommerce Michael Maher

Nostalgia Sells, Innovation Sustains

As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.

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Say What? On Sales, Amazon, Twitter, & Dollar General
Amazon, Retail, Brand, Business Michael Maher Amazon, Retail, Brand, Business Michael Maher

Say What? On Sales, Amazon, Twitter, & Dollar General

Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks.

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Productizing The Product Process
Manufacturing, Brand, Business, International Michael Maher Manufacturing, Brand, Business, International Michael Maher

Productizing The Product Process

Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand.

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