T.A.A.A Talk About Anything Amazon
We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest ecommerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answers questions.
The Swamps Of Amazon And Brand Adventures
Amazon continues to take over ecommerce but not always at the expected rate people estimate. The changing landscape on Amazon, and retail in general, is causing brands to think more about their brand presence and what shelves, digital or traditional, on which they need to be. Join Elizabeth Greene of Junglr as we navigate through ads on Amazon, how that impacts a brand, and how brands are reacting to today's landscape.
You Can't Ignore The Pop
Pop up shops have been relegated to the corner of the retail room for quite some time but that's how retail started in the first place people. Open air markets, bazaars, sugar dates, figs, and pistachios? Stephen Brooks schools us on how Pop Up shops are taking back their rightful place at the front of the retail room.
Working Retail On The Frontlines Deserves A Medal
In-store retail is tough. Long hours, picking up shifts for people who no-show, angry customers, low pay, and that's not even the half of it. All those who've worked retail know there is an unspoken bit of shame for being "in retail." But why is that? You're literally the face of the company and you're directly serving people. Ron Thurston helps us find our Retail Pride and champions retail on this episode of The Longer Game.
Short On Everything But Service
Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now.
