Productizing The Product Process
Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand.
Our World Is Changing And Ecommerce Is No Different
Retail has drastically changed since the beginning of the pandemic, where eCommerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected brand's decision making, even giving us a peak behind the curtains of what BetterAMS has done to remain relevant.
The Swamps Of Amazon And Brand Adventures
Amazon continues to take over ecommerce but not always at the expected rate people estimate. The changing landscape on Amazon, and retail in general, is causing brands to think more about their brand presence and what shelves, digital or traditional, on which they need to be. Join Elizabeth Greene of Junglr as we navigate through ads on Amazon, how that impacts a brand, and how brands are reacting to today's landscape.
You Can't Ignore The Pop
Pop up shops have been relegated to the corner of the retail room for quite some time but that's how retail started in the first place people. Open air markets, bazaars, sugar dates, figs, and pistachios? Stephen Brooks schools us on how Pop Up shops are taking back their rightful place at the front of the retail room.
Working Retail On The Frontlines Deserves A Medal
In-store retail is tough. Long hours, picking up shifts for people who no-show, angry customers, low pay, and that's not even the half of it. All those who've worked retail know there is an unspoken bit of shame for being "in retail." But why is that? You're literally the face of the company and you're directly serving people. Ron Thurston helps us find our Retail Pride and champions retail on this episode of The Longer Game.
