Our World Is Changing And Ecommerce Is No Different
Retail has drastically changed since the beginning of the pandemic, where eCommerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected brand's decision making, even giving us a peak behind the curtains of what BetterAMS has done to remain relevant.
Working Retail On The Frontlines Deserves A Medal
In-store retail is tough. Long hours, picking up shifts for people who no-show, angry customers, low pay, and that's not even the half of it. All those who've worked retail know there is an unspoken bit of shame for being "in retail." But why is that? You're literally the face of the company and you're directly serving people. Ron Thurston helps us find our Retail Pride and champions retail on this episode of The Longer Game.
Short On Everything But Service
Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now.
Experience Changes Everything
Brick & mortar stores have taken a big hit since the pandemic, with a lot of the traffic moving online. One thing that hasn't, and likely won't, change is consumers wanting a good experience. Listen in as Startup Slang CEO Damiano Raveenthiran breaks down why experience matters.
