Entrepreneurial Adversity and the Never-Ending Quest for Meaning
While the title of this episode is a tad dramatic, the conversation does go pretty deep. Elizabeth Presher, the Owner of Hite Digital Dayton, is an experienced Entrepreneur helping other business owners grow their presence online. She has an advantage here because she knows the pressure that those business owners face. She is one, after all. The lessons she has learned, along with our host Michael, show you how steep the learning curve is when you get into business. Retail, and how consumers shop, is constantly evolving so staying ahead of the curve is important. Want to know more lessons from being an Entrepreneur? Have a listen.
T.A.A.A Talk About Anything Amazon
We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest ecommerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answers questions.
To Love The Brand: A Lesson On Brands, People, & Well-Placed Words
People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.
Our World Is Changing And Ecommerce Is No Different
Retail has drastically changed since the beginning of the pandemic, where eCommerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected brand's decision making, even giving us a peak behind the curtains of what BetterAMS has done to remain relevant.
You Can't Ignore The Pop
Pop up shops have been relegated to the corner of the retail room for quite some time but that's how retail started in the first place people. Open air markets, bazaars, sugar dates, figs, and pistachios? Stephen Brooks schools us on how Pop Up shops are taking back their rightful place at the front of the retail room.
