Sometimes, solving problems for humans is a walk in the park. You need something that keeps you warm but isn't heavy. Hello down jackets!
But what happens when you add the complexity of different cultures? Someone in Tunisia doesn't experience brand messaging the same as someone in Texas. Colors may even hit differently.
Kodai Takahashi, CEO and Co-Founder of Silk The Rich, joins us on this episode of The Longer Game to share the complexities of brand ownership, especially across cultural lines. From playing it safe to risk taker, he gives us his take on exposure to customers, showing us why brands shouldn't be afraid to get rejected. Nobody likes getting told "No" but the truth is, the more interactions we have, the less strange a brand becomes and the more likely we finally stop resisting and say "I'm in."
Get your favorite shower radio, start the water, and get to shampooing as we head out on another wild retail adventure. The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail.
It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain.
Go omni-channel.