Brands today are looking for all the levers.

They want that extra edge to push their brand into the stratosphere.

What if you could find an additional way to get in front of customers to grow your brand outside of traditional marketing and advertising?

What if you could garner trust with consumers without them even knowing your brand?

That's affiliate marketing in a nutshell. Influencers, Publishers, Media Companies, & Deal Sites are all different types of affiliates and Greg Potts, Senior Director of Partnerships at Levanta, joins us on today's episode to make sure we use the right mix to grow our brands.

As affiliate marketing grows, it's become more than just selling products. Brand and affiliates need to have depth.

What is the brand about? Why should I care what this affiliate has to say?

Without those things, you become yet another voice in a sea of noisy content.

Get your phone, your ring light, and get ready to start influencing people.

Season 4 Episode 17 — Greg Potts

What they cover

  • Brands are looking for additional levers to pull to increase visibility and revenue and influencers are becoming one of those regular levers to pull.
  • Influencer marketing has evolved into what we now see as the creator economy. It's no longer just about selling a boat load of product. Consumers want to resonate with messaging behind the product.
  • Affiliates, especially listicles, or a list style article from a well known publisher ofter, can have massive impact on LLM rankings because of how they value that content. Don't just use influencers. Use the whole aresenal of affiliates.
  • Different sized brands need to have different playbooks but all great affiliate programs start with a great product. You can't sell crap for very long.
  • Timing matters for content. Expectations may be high for how well content will perform but don't be afraid to recycle or redo content if it didn't hit the first time.
  • People go to agencies because of their expertise. They are solving problems other people have never seen before. And bad experiences with agencies often require a reframing of brands approach the service, which really great agencies can help them do.

About the Guest

Greg Potts is the Senior Director of Partnerships at Levanta, where he leads global agency collaboration and growth. Before Levanta, he was a Strategic Partnerships Manager at Amazon. At Levanta he has partnered with over 200 agencies worldwide, helping their brand clients use Levanta's creator-powered affiliate network to grow awareness and sales.