As content marketing has grown, so has the volume of content being produced. Consumers are overwhelmed with content across platforms from all the brands that are vying for their attention.
The question now is how do you stand out?
How do brands actually reach their customers?
Tim Bradley, Co-Founder and Executive Producer at Pennant, gives us the low down on why video is the answer. Video has a way of articulating a point in a way that no other medium can but it has to be done right.
Pennant's video marketing trifecta of differentiation, demonstration, and validation is exactly how they establish a level of trust between brands and consumers that pulls them into the brand, leaving them with a desire for more.
You might think that telling every story and reaching every audience in that 60 second video is the way to go but the worst brand color is beige for a reason: it's safe and it conveys no message.
Grab a paint brush with some bright colors and let's start painting the path towards real connection with customers in this episode of The Longer Game.
What they cover
- The consumer's journey starts with awareness, then consideration, and finally conversion.
- With so many people in the buying committee these days at businesses, it takes time, months and sometimes years, to close the deal.
- There's no silver bullet when it comes to content marketing. Talk with your customers and identify sentiments and themes in those conversations. Then learn from them and apply them to your content.
About the Guest
Tim Bradley is the Co-Founder and Executive Producer of Pennant Video, a B2B video marketing agency that pioneered the Video Marketing Trifecta, a framework that helps technology companies build stronger mid-funnel strategies. With nearly two decades of experience, Tim has partnered with brands including Cisco, Hitachi, and Philips.