What makes a brand great?

Is their logo?

Their slogans?

Maybe, just maybe, it goes way deeper than that.

Good brands sell products. But good is the enemy of great. Great brands know their Why.

Great brands have great products. They have great customer service. They obsess over achieving their Why and go above and beyond to get there.

If more brands truly believed in their product and the reason they got started in the first place, well, we'd be inundated with great brands! Chief Commercial Officer & President of New Ventures at Bobbie, Sara Ahmed Holman, joins us on this episode of The Longer Game to share why Bobbie is winning all over the place.

They know their Why. They obsess over getting the best product into the hands of moms so they can feel good about what they feed their babies. Don't sleep on this episode.

Let your baby do that.

Grab a bottle, put in your headphones, and feed that baby!

What they cover

  • Staying true to your brand identity and knowing your why is crucial for all brands that want to have staying power.
  • Many brands mistake virality for brand building. Chasing the trend isn't what builds a brand. Chasing trends means you bend your Why around the What. And your Why should always dictate your What.
  • Breakout brands are the ones who are building the brand and trust over time with the consumer. One way you build trust is through great product, That is at the core of every iconic brand. It's absolutely essential that you have great product in order for you to have longevity.
  • We're in a dangerous situation right now where we believe that building something fast means we're building something great.

About the Guest

Sara Ahmed Holman is Chief Commercial Officer & President of New Ventures at Bobbie, the infant formula company that came to market in 2021. Before Bobbie, Sara led growth and partnerships at Innovation Endeavors, the venture firm founded by Eric Schmidt, focused on food, agriculture, and life sciences. Earlier she held operating and leadership roles at Lookout and Weebly (acquired by Square).

A UCLA School of Law graduate, Sara co-founded the Food and Beverage Team at Bryan Cave and has advised numerous CPG and health startups.