Life is hard. It's just a function of the world in which we live. Being unhealthy is hard.
Being fit is hard. Communicating is hard. Not communicating is hard.
Pick your hard. As we learn to embrace the suck, we actually gain greater mental fortitude, becoming more equipped to handle life's challenges. The CEO & Co-Founder of the one-of-a-kind FroCo ice cream brand Smearcase, Joe Rotondo, joins us on the Season 4 opener of The Longer Game to talk about being an entrepreneur, why he's more excited about how it's building him versus what he's building, and the protein craze that is sweeping the country.
We go deep into his faith journey and discuss why constraints in our lives are actually be a really positive thing, leading to a more joy filled life. Grab a pint of Smearcase Strawberry, get your protein on, and get ready for an amazing ride of an episode.
The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail, so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined.
Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Our guest's name is Joe Rotondo. Joe is one of the cofounders of Smearcase - protein-packed frozen cottage cheese. In less than one year, they disrupted the ice cream category and launched into Sprouts and Whole Foods.
Find them on Instagram: @eatsmearcase.
Find them on Facebook: @Smearcase