Branding is about experience. What kind of feelings do your customers have when they see your brand? Are you creating experiences for them that build awareness and affiinity towards your brand?
These are the questions that many businesses often neglect when they develop their brand. There's hope. If Amex can make finance sexy, anything is possible.
David Gill, Founder of Tennis Grip, shares his decade plus of brand expertise on this episode of The Longer Game. Beyond being super hip and having the best artwork, David's had incredible experiences in the world of branding that guide our conversation. We uncover the keys to winning and why experimentation matters.
Get your baggy clothes on and let's get ready to sweat it out on branding.