Impact is everything. Sam Hager, Co-Founder of MixShift, joins us on this Episode of The Longer Game to get into the philosophy of Amazon success, where impact measurement matters. Sam's agency experience gives him insight into what is plaguing a brand and how agencies should address these problems.
You see a change in revenue. What drove that change? How big was the impact?
Understanding that also requires a brand to know their why. All brands want to grow but the why behind that growth will vastly change the strategy. Once you know your why, you can better understand how much the impact of actions affect your outcome.
And are you okay with that? Listen in and get ready for a bunch of questions about Amazon and some exciting answers.