How do you stay relevant while not chasing trends? Too stuck in your ways and you run the risk of being outdated. Too trendy and you fade fast.
This episode of The Longer Game features Michal Liberman, CRM Director at The Sak, on her very first podcast interview ever to discuss staying relevant in a world of information overload. She made the bold move at her company to walk away from big email blasts, instead opting for more segmented content structured on solid customer data. Her secret?
Listen to customers without being creepy. Is it hard to do? Maybe.
Can you get it wrong? Sure. Is it worth testing and getting it right?
Absolutely. Get ready to fill your bag with plenty of knowledge and practical tips on upping your brand's retention program. On Your Mark, Get Set, LTV!