Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however.
In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.
Want to know how much to spend on ads? Well, it depends. Think SEO is dead?
Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen!
Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.
Our guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP.
Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.