Ever heard people say "the proof is in the pudding." Well, they're wrong. The original saying is "the proof of the pudding is in the taste."
Think about it. If the pudding doesn't taste good, ain't nobody buying it. Pierre Jamet, Head of Sales at the innovative tinned fished company Fishwife, talks to us on this episode of The Longer Game about why sampling is at the core of a successful CPG business.
Tasting the product with a personalized connection builds relational capital and verifies that your product is high quality. After hundreds of demos each month over the course of years, this has proven out for Fishwife and their team. We also talked team collaboration, chili oil with Fly By Jing, and what your fish will look like inside of one of their tins.
Spoiler alert: it's a fish. Grab a tin, a fork, a drink, and some crackers. This ones gonna be tasty.
Our Guest's Name is Pierre Jamet.
Find them on Instagram: @fishwifere