Founders these days are building businesses for different reasons. Many of us have our basic needs met, according to Maslow's Hierarchy of Needs, which provides a unique opportunity in time to build things that reach closer to self-actualization. And yet, the goals remains the same: grow or get profitable.
Caroline Grace, Founder of Product & Prosper and retail expert, joins us on this episode of The Longer Game to share how there is nothing new under the sun but how the flavors of businesses are changing. She helps us dispel the myths of retail, like greater distribution means greater sales and profitability. The reality?
It doesn't instantly create those things and often just adds more complexity to your current business model. Most brands that launch in retail aren't profitable for 18-24 months at minimum. So what are the keys to the retail kingdom?
Simple. Capability, Credibility, and... Grab a BFY soda and discover that last C.
Our Guest's Name is “Caroline Grace”.