Technology is always exciting! And it's easy to get lost in the midst of the shiny object that is tech. But why are we using it?
What is our desired outcome? Those are two questions we ought to be asking ourselves but often don't. Brian Purkiss, Senior E-commerce Manager at Honest Paws, joins us on Episode 2 of The Longer Game to share his insights on how people can take better care of their DTC sites.
With approx 20 years of experience building and improving websites, he walks us through the necessary questions to ask and tactical actions to take to improve site performance.
Don't be fooled by the sales reps that rush to demos or the marketing pitch of "you don't need developers just use this plugin." There's always more to the story. Buckle up and let's get down to business.