Being memorable isn't easy. You need swag, confidence, and the ability to catch people's eye. The inside matters too.
But the outside makes the inside count. Nobody will know you taste great if people don't take you home. Now get your mind out of the gutter and realize we're talking about CPG brands here.
You have to stand out. There are so many products on the shelf. Consumers only have so much time.
Every little detail matters. Ali Elliott, Founder of Farmer Foodie, joins us on this episode of The Longer Game to share her journey of creating deliciously memorable products. Like that description?
Stick around. We've got so many good brand ideas and taglines you'll need a pen and paper to catch them all. Go ahead.
Grab your pen, cozy up next to your legal notepad, you know you've still got one and let's get ideating.


