The allure of international travel is exhilarating. New people, new cultures, new food. When it comes to brands expanding to new countries, it's a big next step with a lot to consider.
Knowing the language isn't enough. Culture varies widely by country and sometimes even city to city. Shaheen Samavati, CEO of VeraContent, is a pro when it comes to connecting with an audience across borders.
Your social media strategy has to be on point. You can't just be post. You have to have regular quality content that hits.
One truly engaging post is more valuable than a weeks worth of crap. Finding the right mix of investment into things like labeling and marketing content, while effectively managing budget is another one of many challenges. On this episode of the The Longer Game we explore what a brand can expect when wanting to increase their customer base across the pond, or any pond.
You may even avoid a few pitfalls after listening. Grab a glass of tempranillo and get comfy. New waters ahead.