Getting into a new retail partner is an exciting opportunity that also comes with unique challenges. Do you know what retailers are looking for? Are you prepared to be placed on the shelf?
And what will actually grab your consumer's attention? Craig Phillips, National Account Manager at Great Northern In-Store, joins us on this episode of The Longer Game to give brands a head start on nailing it with retailers. Brands don't know what they don't know.
If you've never planned out a display for Target, how possibly get it right? That's why working with a strong partner that knows the channel well is so crucial. Sometimes service providers get treated more like a pariah than a plus-one at the party.
The reality is brands and service providers both need each other, so let's place nice. Grab some soju and let's cheers to partners working well together.