Clarity trumps persuasion. And yet us humans have a tendency to overcomplicate things. Ecommerce sites?
Filled with text. Product descriptions? All about the brand owner and not the customer.
These kinds of observations seem obvious or overly simplified from the outside looking in but brands constantly overlook them because they're so focused on generating more revenue only. Matthew Stafford, Managing Partner at Build Grow Scale, enlightens us to the problems he regularly sees when sites lose customers due to over-complication. Mindset has a lot to do with it.
Are you invested in the solving the problem for your customer? Or are you focused on how great you look as a brand? Why are we asking all these questions in the show notes?
Because questions bring clarity. They get people thinking. Grab a blanket and a cup of coffee, or don't, and get ready to better understand how to generate the right mindset that leads to greater results.
Our guest's Name is Matthew Stafford. Over the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick and mortar locations, POD, and software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events.
His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly e-commerce-focused event in North America - BGS LIVE.
Find them on Instagram: @build. grow. scale
Find them on Facebook: @matthewjacobstafford