Amazon has changed. Gone are the days of launching a no name product with minimal effort and winning the category. You have to build brand that has long term draw or at least be building towards that.
You also have to come up with creative ways to get your brand out there, allowing you to cut through the noise as the marketplace has become saturated. Kenton Snyder, Customer Success Manager at Intentwise, joins us on the first episode of The Longer Game Season 3 as we discuss the evolution of products on Amazon and ways to innovate. We dig into the functionality of DSP, why, how, and when to use this powerful tool, attribution models, and the inherent problems that ensue.
Join us for another incredible season!