Consumer research one-way legacy brands have iterated more intuitively with products and won in the past but e-commerce brands have been able to iterate quicker in the past decade, which is one reason growth has soared. John Li, Co-Founder of PickFu, has created a tool that has allowed both types of brands to get to the yes, no, or maybe much quicker with consumers, and it was sort of an accident.
Moving fast is a necessity of retail today, especially with the volume of information available and the speed at which we can access that info, so buckle up and get ready to move at the speed of 1.2 gigawatts on this week's episode.
Our guest is John Li. John Li is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. John built PickFu with co-founder and college classmate Justin Chen for their own use in their early days as entrepreneurs.
People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington.
John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan).