This episode of The Longer Game is a philosophical playground for everyone in the e-commerce industry. Chief Revenue Officer Ali Babul of Trellis, a tech company creating smarter solutions for e-commerce, and Michael talk about the real driver and purpose behind the business: people. Hailing from agency life, having worked with a ton of brands, and now being on the tech side, Ali has a really deep and interesting take on the needs of consumers, brands, and businesses alike.
Get ready to get your hands dirty and dig into the meaning and purpose behind the small blip of your existence on this earth. I know. Deep.
Our guest is Ali Babul here. He is the Chief Revenue Officer at Trellis, a merchandising automation platform with a focus on advertising and pricing optimization. He joined Trellis with over 10+ years of agency experience creating strategies to grow small and large brands.
With a keen eye for both the moment at hand and the big picture, Ali helps brands scale their products and propel their success. His focus is to bring awareness to problems that brands are facing when selling on various
marketplaces.
Honoring his love for all things business, he is an angel investor and advisor to various startups across industries, including restaurants, DTC brands, and SaSS companies alike.
Find them on Instagram: @alibabul
Find them on Facebook: @alibabul