How you make your products, when you order them, how much you order, and how you get them to fulfillment centers or the end consumer is a core process in the retail environment and yet it's something that brands routinely struggle with. Do this inefficiently and you've got poor cash flow. Do it well and you maximize sales while keeping yourself liquid to be flexible as a brand.
Richard Prasojo, CEO of AiStock, a software that gives brands more power over inventory resulting in better cash flow, has much to say on why the Product Supply Chain should be one of the sexiest things in your business. Nailing the basics never gets old and we lean into that concept on this episode of The Longer Game.