The signals on Amazon are everywhere. But what do we do with them? Advertising on Amazon is all about honing in on customer behavior and then taking advantage of every opportunity you have to increase sales in the short term and profitability in the long run.
Neha Bhuchar, CEO & Co-Founder of atom11, a retail-aware advertising platform for brands and agencies on Amazon, schools us on how to actually address the real problems of your customer and take action. One of the biggest issues: customers don't always know what they want or what they need. In order to find out you have to ask the right questions and then...
Shut up! Listening is your new superpower. Neha shows us how to listen to our customers in order to get to the root cause of problems so you can make impactful change.
You don't fix problems on Amazon or in business. You fix root causes. It's time to shut up and listen to this next episode.
Our guest's name is Neha Bhuchar. Neha is the founder of Retail aware advertising software, atom11. A long-term Amazonian, well!
not just any Amazonian - Neha was a founding team at Amazon Ads. She has led sales, product, and account management functions at Amazon Advertising. She has helped over 300 brands and agencies create better ad strategies to ultimately increase sales.