Selling products online is easy. Or it used to be. But selling is just the start.

You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster.

While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do.

Our guest is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time.

The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.

He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.

He wrote the acclaimed book - Quit Stalling and Build Your Brand (www. quitstallingbook.

Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www. benleonard. pro) and ecommerce brokerage (www.

ecombrokers. Ben is the antidote to gurus.

  • Find Cartology on LinkedIn: https://linkedin.com/company/cartology
  • Find Cartology on Instagram: https://instagram.com/thinkcartology
  • Find Cartology on Facebook: https://facebook.com/thinkcartology