Trouble finding good talent? Welcome to the club. The whole freelancer concept is incredibly powerful in it's flexibility and potential but finding the right person who can actually do what they say they can is no easy feat.
The amount of markup on those freelancer's fees can also mean that brands end up being misled on the level of knowledge of said freelancer. Needless to say, there is room for improvement. Jai Dolwani, CEO of The Starters, a curated freelancer marketplace with vetted ecommerce talent, knows the pain of this process and is out to right the wrongs he experienced as the CMO at Winc, the well known internet based wine club.
Pour some wine, swirl your glass, and open up your pallete to new ways to solve problems in the world of ecommerce.
Our guest is Jai Dolwani. Jai is currently the Founder & CEO of The Starters and is focused on helping e-commerce businesses find top-tier freelance talent.
Previously, Jai was the Chief Marketing Officer at Winc and ran Winc's direct-to-consumer P&L in addition to owning the omnichannel growth of Winc's brands, like Summer Water - one of the fastest growing rose brands in the country.