By now it should be clear that running a brand is not an easy task. And brands sometimes make it harder on themselves. They think short term.
What is my RoAS? Can I get away with basic creative? The problem is those short term fixes prevent them from seeing the long term growth they really desire.
Agencies can help but when they can't deliver on the promises they make in the sales process, it makes it even harder for those brands to really win. Does this strike your curiosity? Press play and let's begin.
Our guest is Jessie Healy. The $20 million she has spent on digital advertising in her career has helped her crack the code to creating profitable ads that convert.
After years of running multi-million pound digital campaigns for the likes of Etsy, Future Publishing and Trinity Mirror, she got fed up with the status quo and set out to create her own ‘anti-agency’: Webtopia, which she has since scaled to a team of 30.
She loves sharing my knowledge, actionable insights and strategies with audiences via events and podcasts.
Find them on Instagram: @wearewebtopia