Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them.
The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it.
Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking.