Marketing is a powerful tool, imposter syndrome is real, and accountability is needed. Ofra Nissani, Business Coach and Advisor at Coach My Business, joins us on The Longer Game to talk about how marketing can be powerful and how retailers can be a positive force for the planet. She also helps us break down how business owners often suffer from imposter syndrome and how they're not alone in that struggle.

We go deep into economic systems, failure, what getting help looks like, and all things retail. Let's get into it.

Our guest is Ofra Nissani. Having been an entrepreneur for over 20 years, she has witnessed the evolution of e-commerce, social media, and now the advancement of AI. She has built a brick-and-mortar operation and adapted it to a complete omnichannel successful business.

Now she is taking her expertise and helping business owners reach their own personal business goals by coaching and advising them.

Find them on Instagram: @coachmybusiness.