As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different.
Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
Our guest is Carter Jensen. Carter is the Sr. Manager of Global Commerce at GMI, aka General Mills. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic.
With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company's collection of leading, global brands.
Find them on LinkedIn: linkedin.
Michael Maher, the host, would love to connect with you.