People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow.
And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related?
Erik Kiker, Chief Messaging Officer at tolovethebrand. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference.
Find yours and grow your audience now.
About our guest:
Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant’s POV, he invented his own. He’s helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference.
Naked Juice, Atkins, Jenny Craig, Lenny & Larry’s, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he’s remained close with these brands’ Founders, past and current owners, and investors.
Find him on Instagram: @erickiker1
Find him on Facebook: Eric Kiker
Michael Maher, the host, would love to connect with you.