Retail has drastically changed since the beginning of the pandemic, where e-commerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone.
I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected the brand's decision making, even giving us a peek behind the curtains of what BetterAMS has done to remain relevant.
About our guest:
Destaney Wishon is Co-Founder and CEO of BetterAMS.