Let’s cut straight to the heart of the matter: growth and retention teams for DTC brands should not be two ships sailing in different directions. The reality is, if they don’t share the same KPIs, the brand's strategy will go nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, unpacks this on The Longer Game, giving us a crash course on building lasting value in ecommerce, one customer at a time. Buckle up – it’s time to rethink how you’re retaining customers. After all, retention means keeping them for the long haul, and that starts with truly knowing who they are. Don’t know them yet? Time to start asking better questions.

Ever wondered if social media is losing steam? Or if influencer marketing might finally be taking a back seat? Kymber Heinze, Director of Social Media at SmartSites, joins us this week on The Longer Game to dig into these questions, addressing some big missteps and myths in the industry. Spoiler alert: social media isn’t going anywhere, and digital marketing is all about sharp, strategic experimentation. So grab a coffee (or whiskey) and join us as we dive into the reality of social media marketing in a fast-paced, ever-evolving landscape.

Technology is always exciting! It’s easy to get caught up in the latest tech trends and buzzwords but do you ever stop to ask yourself why you’re using it? Or, more importantly, how it’s impacting your business? In Episode 2 of The Longer Game, we’re joined by Brian Purkiss, Senior Ecommerce Manager at Honest Paws, who helps us dive deep into these essential questions. With nearly 20 years of experience building and improving websites, Brian shares his wisdom on how to optimize your DTC site by being intentional about the tech you use.

Amazon has evolved, and so have the rules of success on the platform. The days of launching a generic, no-name product and quickly climbing to the top of the category are behind us. Now, if you want to win, you need a brand that draws people in, builds trust, and stays memorable long-term. It's not just about having the best product—it's about becoming the best brand. On the first episode of The Longer Game Season 3, we sat down with Kenton Snyder, Customer Success Manager at Intentwise, to dive into this evolution. We explored how brands are cutting through the clutter in a marketplace that’s more competitive than ever, from leveraging DSP to understanding attribution models and the importance of innovation. Ready for a mighty good season? Let’s dig in!

Retail is not what it was.

Amazon rewrote the playbook. The pandemic forced seismic shifts. Venture capital flooded in, then dried up. We’re not going back to the old ways—so how do brands survive now and build for the future?