From the blog.

When a message has to please everyone, it stops meaning anything.

Why rushing to conversion is the quickest way to lose the buyer you wanted.

There is no silver bullet in content, so build an arsenal you can reach into.

Once someone cleans up how they eat, they never stop reading the back of the jar

A big check before product-market fit is a bigger boat with leaks

A great RoAS on a tiny audience is still a tiny audience

Keep your net very wide, and do not put yourself in a box

Shoppers are loyal to brands, not channels, and the brands that win act like it

A brand that changes its answer every time the algorithm shifts never gives anyone a reason to come back