Being an ecommerce business at $5M and $500M are very different. And the path there isn't always possible for every brand. In ecommerce, there are very specifics parts of your businesses DNA that are required to really grow exponentially and not every brand will have the right pieces to grow super large. You should also ask yourself, do you even want to grow that big? Andrew Faris, Founder of AJF Growth, joins me to share his wisdom and insight on all these topics. After working brand side, moving to an aggregator, back to brand, and now living in agency life, Andrew has seen a lot and this episode doesn't even capture it all. Let's get started, so grab a drink and hold on.

Amazon Aggregators have started to fail in a challenging economic climate with changing consumer behavior and people are piling on. Were some of us expecting failure? Sure. But majority of new businesses fail. So how is that different? Well Nathan Sieminski, formerly of Perch, one of the largest aggregators raising just over $900M, shares his experience working there and sheds line on the reality of that environment. Spoiler alert, it's different than you expected. We chat about how Walmart is bringing the heat and how the battle for ecommerce dominance is shaping up. Grab a seat, get a drink, and settle in for a conversation between two humans who want to see people win.

Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship.

In a world where everything is on-demand and instantaneous, business still requires you to shell out cash up front and forego profitability in order to be successful and profitable in the long run. Izabella Ritz, CEO of Ritz Momentum, is no stranger to this world. She regularly advises people who want to validate product ideas and turn them into dollars on Amazon. But there are not shortcuts. If you want to succeed, the days of investing a few hundred dollars and making millions is gone. Izabella and I dig into the human psyche and discuss how you can actually succeed on Amazon because the opportunity is still ripe for the picking. Join us, won’t you?

Measurement of metrics are key to any successful business but the types of metrics that get the most attention are typically the sexy ones, i.e. revenue, growth, brand awareness... You get it. Tyler Jefcoat, CEO of Seller Accountant, an accounting firm designed to help business owners maximize profitability, joins us on The Longer Game to share his insights as a CEO. As someone who coaches other CEOs on better business practices, he shares that the energy of your leader is one of the most important metrics you can measure. In fact, businesses live or die based on that leader. No his name is not Jef, despite what our host may call him. But he is filled with plenty of knowledge on how to keep your business healthy in difficult times and shares why cash flow may be more important than just profitability. Let's make it rain.