Measurement of metrics are key to any successful business but the types of metrics that get the most attention are typically the sexy ones, i.e. revenue, growth, brand awareness... You get it. Tyler Jefcoat, CEO of Seller Accountant, an accounting firm designed to help business owners maximize profitability, joins us on The Longer Game to share his insights as a CEO. As someone who coaches other CEOs on better business practices, he shares that the energy of your leader is one of the most important metrics you can measure. In fact, businesses live or die based on that leader. No his name is not Jef, despite what our host may call him. But he is filled with plenty of knowledge on how to keep your business healthy in difficult times and shares why cash flow may be more important than just profitability. Let's make it rain.

Life is not a sprint, it's a marathon. The same could be said for the Amazon sphere as it develops. Since 2006, our guest Chad Rubin has been emersed in a world of the unexpected with seling on Amazon. Founder & CEO of Profasee, a dynamic pricing platform aimed at helping sellers on Amazon maximize profits, Chad has seen a lot of changes and stages in the lifecycle of the marketplace and he gives us his perspective on what's currently happening. Don't believe him? That's okay. Reality is negotiable after all, right? Feel free to expirement and test everythig we say on this episode of The Longer Game. That's how Chads been successful anyhow.

How much of your identity is wrapped up in what you do? Well scrap that. We're human beings, not human doings. My great friend Victor Dwyer, CEO of the Content Marketing agency Dwyer Enterprises, comes on to school us on happiness. With a myraid of experencies in agencies, Victor has seen the mountain tops and the valleys. Tracking metrics are important and he shows us how to do that while how having a strong company culture to create a strong unified team. And when it comes to content, Victor is King. He is going to break down for us how to make creating and posting content a whole lot easier. Want to learn more about yourself? Like spaghetti? Just press play.

Being an entrepreneur means you start solving a problem and just figuring it out. As times goes on, you often end up in a much different spot each year in order to keep the company growing. In order to excel in that role as the leader, you have to be able to reinvent yourself, time and time again. And the reality is, many people simply don't want to do that. Will Nitze, Founder & CEO of IQBAR, a brain and body nutrition company, joins us and shares why having a background in psychology, neuroscience, and government may just be all you need to build the next CPG company.

Finding great partners is a pain. How do you know when someone is just trying to close you vs. actually being able to fulfill on their promises? Is going with the cheapest price point really the best idea? Kristina Mertens, Marketing Manager at Everstox, is giving us the inside scoop on why finding a 3PL partner can be so difficult. Some of her advice: you have to do your homework and you get what you pay for. We talk not just about fulfillment but why we think getting to the bag in ecommerce is NOT the most important thing. If you like Bavarian beers and want to grow your brand without choosing the wrong partner, you're in the right place.