Being an entrepreneur means you start solving a problem and just figuring it out. As times goes on, you often end up in a much different spot each year in order to keep the company growing. In order to excel in that role as the leader, you have to be able to reinvent yourself, time and time again. And the reality is, many people simply don't want to do that. Will Nitze, Founder & CEO of IQBAR, a brain and body nutrition company, joins us and shares why having a background in psychology, neuroscience, and government may just be all you need to build the next CPG company.

Finding great partners is a pain. How do you know when someone is just trying to close you vs. actually being able to fulfill on their promises? Is going with the cheapest price point really the best idea? Kristina Mertens, Marketing Manager at Everstox, is giving us the inside scoop on why finding a 3PL partner can be so difficult. Some of her advice: you have to do your homework and you get what you pay for. We talk not just about fulfillment but why we think getting to the bag in ecommerce is NOT the most important thing. If you like Bavarian beers and want to grow your brand without choosing the wrong partner, you're in the right place.

Marketing is a powerful tool, imposter syndrome is real, and accountability is needed. Ofra Nissani, Business Coach and Advisor at Coach My Business, joins us on The Longer Game to talk about how marketing can be powerful and how retailers can be a positive force for the planet. She also helps us break down how business owners often suffer from imposter syndrome and how they're not alone in that struggle. We go deep into economic systems, failure, what getting help looks like, and all things retail. Let's get into it.

Retail is not dead people. It's actually very alive. If 20% of sales are happening across ecommerce, where do you think the rest of those purchases are happening? Yes, it's in an actual store. Brands in the DTC space have had a ton of growth but as those brands mature, retail is the way they can really build legs. 1REC CEO Andrew Neelon joins us on Episode 9 of The Longer Game to talk just that. Community is at the core of retail and Andrew is helping us better understand how to rebuild communities within the retail space. Looking to grow your brand into retail? This is your episode.

Consumer research one way legacy brands have iterated more intuitively with product and won in the past but ecommerce brands have been able to iterate quicker in the past decade, which is one reason growth has soared. John Li, Co-Founder of PickFu, has created a tool that has allowed both types of brands to get to the yes, no, or maybe much quicker with consumers, and it was sort of an accident. Moving fast is a necessity of retail today, especially with the volume of information available and speed at which we can access that info, so buckle up and get ready to move at the speed of 1.2 gigawatts on this week's episode.