Retail is not dead, people. It's actually very alive. If 20% of sales are happening across ecommerce, where do you think the rest of those purchases are happening? Yes, it's in an actual store. Brands in the DTC space have had a ton of growth, but as those brands mature, retail is the way they can really build legs. 1REC CEO Andrew Neelon joins us on Episode 9 of The Longer Game to talk just that. Community is at the core of retail, and Andrew is helping us better understand how to rebuild communities within the retail space. Looking to grow your brand into retail? This is your episode.

🏪 Retail is Community-Based and How Those Communities Gather is Changing

Retail has always been about community. Whether it's the local grocery store, the neighborhood boutique, or the bustling shopping mall, retail spaces are where people gather, interact, and build relationships. However, the way these communities gather is changing. With the rise of digital technology and social media, the traditional retail experience is being reshaped. Consumers are no longer just looking for products; they are seeking experiences and connections. Retailers need to adapt to this shift by creating spaces that foster community engagement and provide unique, memorable experiences.

🎵 TikTok Has Worked for Growing Brands but May Not Last

TikTok has become a powerful tool for brands looking to grow their presence quickly. The platform's short-form videos and viral trends offer a unique opportunity for brands to reach a wide audience in a short amount of time. However, the fast-paced nature of TikTok means that what is popular today may be forgotten tomorrow. Brands that rely solely on TikTok for growth may find themselves struggling to keep up with the ever-changing trends. It's crucial for brands to diversify their marketing strategies and not put all their eggs in one basket.

🤖 Human-to-Human Experiences and Authenticity are Worth a Premium

In an age where technology and generative AI are on the rise, human-to-human experiences and authenticity have become more valuable than ever. Consumers are craving genuine interactions and real connections. This is where retail can shine. By creating spaces that prioritize human interaction and authenticity, brands can differentiate themselves from the competition. Whether it's through personalized customer service, in-store events, or community initiatives, brands that focus on building authentic relationships with their customers will thrive.

⏳ One of the Biggest Factors Brands Forget to Account for When Going into Retail is the Cost and Time it Will Take to Get It Launched

Entering the retail space is not without its challenges. One of the biggest factors that brands often overlook is the cost and time it takes to get a retail operation up and running. From securing a location and renovating the space to hiring staff and managing inventory, the process can be time-consuming and expensive. Brands need to be prepared for these challenges and plan accordingly. It's important to have a clear strategy and budget in place before making the leap into retail.

🌟 Join the Conversation

Retail is evolving, and understanding the role of community in this space is crucial for brands looking to succeed. Join us on Episode 9 of The Longer Game as we dive deeper into this topic with Andrew Neelon, CEO of 1REC. Discover how you can grow your brand into retail and rebuild communities within the retail space. Don't miss out on this insightful conversation. Follow our page and watch the full episode here to stay updated on the latest trends and strategies in retail.