Ecommerce is not just Amazon and that's it. There are tons of platforms out there and SaaS companies are going to need to stay on their toes as more and more channels appear. Sreenath Reddy, CEO & Co-Found of Intentwise, walks through how his company is embracing the future.

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Michael Maher  00:00

Welcome, everybody to The Longer Game. The Longer Game is what? It is a podcast where we talk about retail, we talk about retail reimagine. We talk about the future of retail. Sometimes we talk about nothing at all. But today, we're going to talk about retail, because that's what is on the docket. And today with me, I have co-founder and CEO of Intentwise, Sreenath Reddy is joining us, and he's going to give us some some background on his story. I think you're gonna enjoy this, because we're always talking about what's happening now and what's coming into the future. And I think he's got a really great future focus story. So I'm excited to share that with you. Hey, Sreenath, thanks for joining us.

Sreenath Reddy  00:13

Thanks for having me, Michael.

Michael Maher  00:47

So, tell me a little bit about Intentwise.

Sreenath Reddy  00:50

Yeah. So Intentwise, is a technology company. And we view ourselves as a retail analytics and optimization platform with a focus on Amazon and ad optimization as a starting point. So we have two solutions. One is an ad optimization platform. And another is an analytics platform focused on Amazon. That second component is all about helping brands and agencies get control on this fragmented Amazon data. So that's what we do today. As a service offering.

Michael Maher  01:23

You didn't always use to focus on Amazon. So walk me through what? Walk me through what that journey looks like. Where did you start? What was the catalyst? And now why Amazon? And is that, is that where we end? It is? Amazon?

Sreenath Reddy  01:43

Yeah. Yeah. Well, great, great question. So before I was an entrepreneur, I was what I call  one entrepreneur in a day job. So but my, you know, I spent the last 15 years in either a data management role or a performance optimization, role performance marketing role. So I left my job to start Intent Wise, and my initial focus was on bid optimization for large Google AdWords spenders. But as with any entrepreneur's journey, one thing led to another way, we saw some of our customers shift a lot of their budget over Amazon. And we just saw a massive opportunity in front of us. And we completely shifted focus as a business to Amazon. And it doesn't stop there, right. So things keep evolving. And now it isn't just Amazon, it's every retail that you can think of is opening up at platforms. So we are starting to focus on you know, cross retail cross retailers. 

Michael Maher  02:44

walmart.com has their own ad platform. 

Sreenath Reddy  02:47

Walmart. Yeah, that's true. And then the rest have Instacart does and eBay does. And they're still using some third-party platform to power their ads. So,

Michael Maher  02:56

Now, eBay's ad platform is very interesting for a couple reasons. One is in the last time I've, I got so I started over a decade ago, and left my full-time job after a year of selling product on eBay only, which is kind of crazy, which is kind of crazy to think of now, because as soon as I left that job, I started selling on Amazon. And that took off and that became 70% of my business until I shifted into the service side. So we've had a, we're in a bit of a second life as well, in terms of change just went from selling to helping people so but I remember when ads got introduced on eBay, there was not the same amount of analytics or flexibility that you have with Amazon. Do you have any insight into that? And is that something that you're considering about trying to take on?

Sreenath Reddy  03:57

I mean, I think I mean, I haven't done too much on the eBay side. And I also know that when they first came out with their ads, it there weren't a ton of levels, or ad formats. It's pretty simplistic. And I know that they're making a massive push and changing that turning into a real PPC model and things like that. So that's coming.

Michael Maher  04:17

Okay, that's good to know. So your first people I don't know if your first but you heard *inaudible*

Sreenath Reddy  04:23

Yeah, I mean, recently, I've been you know, seeing some of that evolution and they're opening up access to partners and things like that. So, eBay is I think evolving when it comes to their ad format. Amazon is interesting because you know, right from the get-go there's a lot of richness to the ad format, a lot of levers and with that came the necessity to be data-driven. You know, a lot more moving pieces, takes more time. Many strategic ways to use it. So yes, I'm an Amazon right off the gate came up with a fairly rich set of capabilities around their ad platform. And then as you can see, especially these days, there's rapid innovation every week from them on their platform.

Michael Maher  05:12

So much stuff has come out on Amazon's ad platform just within the past six months, I feel like it's been, I mean, I haven't even really wrap my head around it. My team is the one that's are the ones that are in there, you know, making all the optimizations but I'm seeing some of this stuff come out. And it's really exciting, because there's now a lot more levers to pull and that that it's like being you know, hey, you've got Reese's cups, and you've got lollipops, those are the two candies, you can have, oh, hey, you can have jelly beans. Now you can have candy apple, like you're just giving us more sugar to mess with to make adjustments. But it hasn't always been that way. And I actually was talking with some other Amazon service providers. And earlier today and was talking about when the ad platform first launched, I was still selling product at the time. And I went, I can look back because I have an active seller account. I've looked back at the campaigns that I was running. And man, they are just, it's funny. It was like I was selling a timer. That was one of the things I was selling. And one of the keywords I was bidding on was timer, or like it was CrossFit oriented. So I would do CrossFit. Just like very, very basic stuff. And it worked at the time.

Sreenath Reddy  06:35

Yeah, and funny, funny story. The first time I looked at, by the way, we evolved into this space from the one-piece side, not from the three-piece side. So a number of our initial customers were really one p. And I don't I don't know if you remember this. But at that time, the one PR platform and the three PR platform were completely different. They had nothing to do with each other.

Michael Maher  07:00

Oh, yeah, they didn't have the same reporting the same targeting options for different teams,

Sreenath Reddy  07:04

different teams internally. And I remember the one pay account, you could not get daily spend and ad revenue data. You all you had was lifetime data. So literally, we had customers download data yesterday and down or download data from day before and do a diff to understand what happened yesterday.

Michael Maher  07:25

That's crazy. 

Sreenath Reddy  07:26

So that was step one of our product, which is getting that download and doing the diff out of our hands and just automating. I remember *inaudible*

Michael Maher  07:37

Amazon doesn't there, they put out a lot of changes. And I would say they're notorious just at this because I'm a service provider. And so I'm plugged in, a lot of people probably wouldn't know this, but they make a lot of changes. And they don't really tell people. How do you handle that as a SaaS company in this space? I imagine it's difficult. But I don't want to speak for you.

Sreenath Reddy  08:01

Looking at, I mean, I think I certainly have seen that experience with Google's evolution, right? Like we've, you know, we've been in roles where we have seen Google's infrastructure evolve over time, and get more and more sophisticated and reliable. And I remember viewing Amazon is it's the same path, same journey, you know, the, and I think if you look at where we are today, and as opposed to where they were three years ago, it is a night and day difference. And, you know, we have monthly calls with our key with our reps at Amazon, because we have API access is, I mean, you can see that they're just getting more and more and more sophisticated. So I think they're in that path of evolution, and they're getting better by the day.

Michael Maher  08:48

Okay, well, I think it's, it's also, I'm not gonna lie, there's a little bit of job security and knowing that things are getting more complex of quote, and so I've got an advantage. My team has got an advantage in that we've already spent time in the platform. So when something new gets added, we're not totally relearning something. We're just taking on a new capability. And something that a lot of people I don't hear a lot of people talking about, but it's really true. Is experimentation on Amazon is a lot of how you find success. Now you're not necessarily doing wild experimentation, yet saying, Hey, we sell a dress, or we're going to advertise on butter. I mean, I don't even know that that would work. But there's a lot of experimentation that happens. And it starts with your your best guess. Yeah. And then it's just testing if that works, and then collecting data to see should we keep doing this or should we not?

Sreenath Reddy  09:45

Yeah, no, I mean, 100% Like I said, the way I see it, right like I you know, if you're a business if you're a seller selling on Amazon. I think there just has to be some rank audits, sense of what your true competitive differentiation is. What I mean by that is, if you have a phenomenally innovative product, and there's not a lot of substitutes, having advertising run maybe slightly less efficiently, doesn't change that much, because you've got this core competitive moat, right. Or maybe you we have the same products, but there's some efficiency in your supply chain, that gives you a margin advantage. Or, or, you know, what, we don't have a ton of advantages there. But I'm going to be really, really good data-driven, experimentation-focused, and I'm going to get more from my ad dollar than anybody else. So my point is, for any seller, you're going to have to make that choice. And then as an agency or service provider, if you're just doing, you know, the advertising services, that is a value prop, right, like continuous experimentation, eking out those wins day in and day out. And you're absolutely right. Like, it's not the ideas, in my view, that is more important. It is the discipline of experimentation, that is actually incredibly more important.

Michael Maher  09:48

And we talked before about elbow grease. Yeah, elbow, elbow grease is what gets things done, ideas are awesome. And they're cool. But I said to you, Faith without works is dead. Essentially, you can believe in something you want the confident idea. But if you don't test it, you'll never know. And that's why I believe that people learn from fear. I don't have data to prove this, though. So I can't back it up. But I would say from other people's anecdotal experience, you learn a lot more when you fail at something, then you do and you succeed, because when you succeed, there's, you know, less impedance to your success. And so you can keep moving forward. And you, you know what you did, and that was a success. But you don't necessarily know what you shouldn't do in the future, to prevent you from succeeding. And so you're, you're walking not, I wouldn't say skating on thin ice. But you're you don't really know exactly why you won. When you lose something or you, you, you know, fail. And I don't mean you are a failure. But you just the experiment doesn't work. You can say, Okay, check, this did not work. Let's try this other thing. Okay, this didn't work, check. Let's try this other thing, and so on.

Sreenath Reddy  12:34

Yeah, no, 100%. And I think what's happened is in the in that realm we live in, like social media and such ideas that marketing vehicles. And so and so you see a lot and a lot, a lot of IV put out ideas. I mean, those are marketing vehicles, but those vehicles don't say translate into actual work getting done. And so, so yeah, I'm with you. Experimentation, being methodical with it, being disciplined about it, and kind of maintaining a cadence. I think that's where the winds are 100%.

Michael Maher  13:10

You and I are both very involved in the Amazon world. But they're real. Retail is a is a big world. And I don't think brick and mortar is, is going anywhere, for the long haul, I believe. And based on, I believe people want to have a tactile experience. And when I look at case studies that like a 360 image that was put on a bug spray, there's a company snap 36 that does images, and they do a lot of 360 images, and they had a case study about a bug spray that had a 360 image put on it. Why do you need to see a cannabis spray in 360 degrees. It's not like it doesn't really change the formulation. But they saw they had this case study that said they saw a 10% increase in conversion rate. And that's not the biggest jump in the world. But it's enough to say okay, so people want to see the whole bottle that's mimicking what that in-store experiences. So there's no substitute for you know, being with someone in person, I think the pandemic showed us that that there's really no substitute for that. However, digitally a good stand-in is when you can experience things as best as possible which I think is probably why virtual reality is so big it's I mean you can experience everything you want right in front of you but you could also put on a camera and experience something you know in a different locale that you maybe don't have access to. But the,

Sreenath Reddy  14:42

I think the Facebook guys are gonna invest a lot in that looks like right that. 

Michael Maher  14:46

Yeah.  But, oh right. Yeah, made that the new logo just got announced or the new company name got announced today. My daughter saw that in the news and she was like So Facebook is now made and said the app will still be the same, but they changed. And then after that, she just she lost interest. But I think the, I'm kind of, I'm kind of losing my train of thought. But I think what I where I was going with this was, there's, there's a lot of stuff that we're focused on Amazon wise, but there are a lot of changes and new platforms coming out. But brick and mortar is not necessarily going to go anywhere, and people still want a tactile experience. So there, there's no substitute for being in-store. But if you can give them that experience, as close to in-store as possible, then that's something that they people will go for, like I believe Wayfair can look at your room and show you placement of what a couch would look like in your room. So you can see you can test it out talk about that, like do you have any? Is there anything that Intentwise is doing in that regard? Or what are some of your thoughts on the way technology is moving to really replicate the in store experience?

Sreenath Reddy  16:04

Look, I think I mean, we live in the Amazon realm, and we can look at what Amazon is doing. Right? They are expanding offline. You know, and they are trying all kinds of ad formats. And I remember one day, different activities during the day. So four different formats of Amazon stores, like a four-star store, a pop-up store, a go store. The fact is, I agree with you, the in-store shopping element is not going to disappear. But I do think that COVID zs probably fundamentally altered it. In part, you know, because people realize the convenience of buying online, in part because the places that you wanted to go buy probably won't exist. You know, so I think the format's will fundamentally change. I do think there'll be a ton of innovation in this offline shopping experience. And I do think we are moving we there will be more and more integration of offline and online experiences. And, frankly, if you talk to any retailer, by the way, before I you know, worked at Orbis with my previous job, I spent a ton of time a company that did design store systems for Best Buys, Circuit City, if you remember that existed. 

Michael Maher  17:19

I remember getting co-player worked on in my car's circuit today, though.

Sreenath Reddy  17:25

I mean, even back then, retailers always thought about an integrated experience. But it's just that consumer tech wasn't there, you know, or the sophistication of tech capability within the hands of a shopper wasn't there back then when mobile phones were never as sophisticated back then. But that all is converged to a place where I think first of all stores have to innovate. Players like Amazon will force that innovation on everybody else. And offline, online, you will see more and more of it. But I do believe though, that a good reasonable amount of products that you would go by offline are probably shifted online. And then you've got all the subscription mechanisms that will keep it there, right. And I just want to hit a button and I want this delivered at my home. I don't need to go see it. So I think there's a mix of all of that happening all at once.

Michael Maher  18:21

So okay, and Amazon has trained consumers to just return something if they don't like it, they and they made it super easy to do that. So whereas going return, you know, going to target and taking something back, unless you live really close to the store, or if like the store that you're going to use in the mall, it's like, Man, I gotta go back to the mall. To do this, you can now just drop in a bag put in your mailbox, it might take you, you know, theoretically, a couple days longer, but you never have to leave your home in order to get a new item.

Sreenath Reddy  18:51

I mean, it. Yeah, right now, like easy return process is just like table stakes now, like, you cannot not have it if you want to come. 

Michael Maher  19:00

Yeah, right. If you don't have an easy return process, and nobody purchase from you.

Sreenath Reddy  19:06

That's it, you know, so and I also want to say like talking about integrated experiences. I just moved from Chicago to San Diego, we still haven't figured out what stores are where there's a target close by, okay, and literally, my daughters of my wife or I just go onto the target app, press press, press in hit and hit pick up, you drive up, hit a button, you know, the someone comes and put stuff in your trunk, you drive back. And that's crazy. I mean, think about it, like, you know, that's what we do. It's

Michael Maher  19:39

like gas remember gas stations that Oregon is actually still this way. You can't pump your own gas unless they change in the past five to 10 years but when everything was like you know, service, it was about pumping your gas and all that kind of stuff. And then everything went very big and how do we industrialize and commercialize things how can we produce things at scale, and there's really a detachment, I think, from the experience, you know, customer service was there. But there was a detachment from the experience. And it seems like tech is actually enabling us to, to your point, have a more integrated, but also more engaging experience where you can engage with the app, you can see what you want, you're still engaging with the person, just the format of that has changed,

Sreenath Reddy  20:26

Completely 100%. And then, the last thing I would add is that the next generations, you know, maybe I'll date myself in saying this, but generationally, their demands are very different the way my daughter shop versus what I do it completely different. So there is actually that generational shift, also that is coming along, that is *inaudible*

Michael Maher  20:53

Talking about how you shop for something, and then talk about how your daughter would shop or something, because I'm curious to know, what are some of the differences there? My daughter's eight, so she's not shopping for things, but what she watches on YouTube? It's not inappropriate, I just question like, is this really entertaining? So but she loves it. So,

Sreenath Reddy  21:09

Now, I mean, simple, like, I shouldn't go walk into a store for certain things, and I shouldn't have to, my daughters will never do that. So, it could be as simple as that. And then the apps they use, and all of that is very different from what I do. So it's just the entire online presence and engagement with online is just very, very different.

Michael Maher  21:32

will be like us saying, Okay, we use computers really regularly. And I grew up when the personal computer was becoming a thing, whereas my parents generation, yeah, they, you know, my, my dad for work had to, had to really, you know, understand how to use computers and all that stuff. And then cybersecurity and whatever my mom didn't have to, and so she's not quite as adept at using her computer, whereas my daughter could go on her iPad and just kind of mess around and figure things out. And I know if I get on a computer, if something doesn't work, I at least know where to go-to kind of start looking for things. And I'm always kind of amazed when someone says, who was it that did this thing? And I'm like, I don't know. And I'm like, just get out your phone and look it up. Like if you didn't really want to know. So we have all this information at our fingertips. But it's it the troubleshooting part, I think is can be difficult, because if you get, you know, even when it comes to Amazon, if Amazon says no, this doesn't work, and you think, Okay, well, they said no, I guess that's it. But you don't realize, Oh, if you ask them a different way, they would actually say yes. Or if you gave them this piece of data in this certificate, then they would say yes, troubleshooting is a big part of it,

Sreenath Reddy  22:58

True. Yep. And just because of yeah, the complexity of it absolutely. Makes sense.

Michael Maher  23:05

What do you see coming up for I mean, your your, you know, retail analytics platform? What are and often ad optimization platform, what do you see coming up next? Like what are some of the trends you feel like that are helping drive your company direction?

Sreenath Reddy  23:26

Well, first of all, I mean, the most obvious one is, advertising is now an option on almost every retail platform. And there's any there's a fundamental, I think financial reason why they're doing that retailers should inherently or low margin businesses. And here comes a product idea that drops most of the cash is the bottom line.

Michael Maher  23:47

Advertise on our own site. What?

Sreenath Reddy  23:50

Yeah, so every retail is going to is advertising. And I think depending on who the seller or brand you're speaking with, there's some interest in all of that, I do believe there was a significant amount of retail media still will be Amazon. For the simple reason that there's about three factors that drive the size of retail media on any platform, which is what is your online traffic? How engaging is that traffic on your site? And how often do they come back? Right. And if you look at Amazon, right, I mean, Amazon engages you so many ways. I mean, you go there for shopping, but you also go there to watch shows you do. I mean? Yeah.

Michael Maher  24:27

That was a big move.

Sreenath Reddy  24:29

Right. So there, so that just creates a much more advertising revenue potential versus these other retailers. You know, I think, point being there is advertising spend that is going to get allocated to these retailers and how that gets managed is a problem that drives what we do. So that's one component. The other component, which is why our emphasis on analytics is as important as it is for us, is unlike a world where you drive people to your own site. In your own company website and things like that, where you actually have control on all of the performance metrics, all of the data that resides within the four walls of your company, you're talking about these retail platforms where data is all over the place. I mean, forget multiple retail platforms, just Amazon data alone is fragmented. And you probably, you know, this better than me.

Michael Maher  25:19

As API's for things to get access to stuff.

Sreenath Reddy  25:23

Yeah. And then, you know, there's so many different forms of data. So we're in the business of simplifying or helping companies get their hands and arms around this data, step one, and make sense out of it, make smart decisions out of it as step two. So we're going to do that. And that's what has been guiding where we invest our dollars and what we build. So I would say,

Michael Maher  25:48

unification of data, not just Amazon but unification of data across multiple platforms.

Sreenath Reddy  25:54

Yeah, look, I think what I find about unification is that everyone says it right. Unification of everyone says it, I think

Michael Maher  26:03

like saying adding value, we're adding value. 

Sreenath Reddy  26:06

Yeah. So the key, though, is, you just have to be clear on what is that use case? Like? Do I, as an end-user, want to see all my retail media platform metrics, and my Direct to Consumer Direct to site platform metrics all in one place? That's fine. Can go build that view? I just don't necessarily like the word unification is just overused.

Michael Maher  26:30

What would you say? What would you say in place of that? Because I can appreciate that semantics sometimes can be very, very important. So what would you say as opposed to unification?

Sreenath Reddy  26:42

I mean, let me think about that. I think the point being, What decisions do you make? Or are you unable to make? Because you don't have this unified view? And if the answer to that is compelling, then you go build that view, but it has to go back to what decisions are you making off of this data? Right?

Michael Maher  27:06

Can you take data from one platform and actually in another platform and put it together and make an intelligent decision overall? Or do you not need the unification? Do you need to really optimize per platform? Yeah, I

Sreenath Reddy  27:22

mean, one, all these platforms are different in different ways, the optimization in each of these platforms, I think, are unique pieces. But depending on where you sit in the organization, you may be looking at your mix of spend across retailers, and maybe you're allocating spend across them. And that's where the unified view makes sense to a certain certain certain group of people. But if I'm an Amazon team, I'm in the weeds of managing bids and keywords and campaigns, do I really care for broad, universal retained view? I don't know. Like, I think it depends on who you are, what decisions are you trying to make? And when does it make sense to bring all this data together? So,

Michael Maher  28:08

You find out how do you find out if that's useful experiment? 

Sreenath Reddy  28:12

Yeah, exactly. You know, pull the view together, manually put it all together, ask yourself, do you want to look at this every day? And will it be useful? And sure, the answer is yes. Then go build or buy.

Michael Maher  28:25

Amazon, so this will air a couple months after this. But Amazon just had their accelerate conference where they released a lot of, I think, new updates I didn't attend, it was all virtual, but I didn't attend. But I know that there was some stuff that was announced. What do you think? What's the next thing for people too, that are not on Amazon, or that are wanting to get on Amazon or that are on there right now? What should they be looking for? In the coming months in the coming year?

Sreenath Reddy  28:53

I mean, I can speak to the advertising piece of this right. So I think that you, we will see more and more sophistication around audiences. I mean, you see that in sponsored display, for example, today, but that piece of the product is going to get more and more sophisticated. And so that's certainly one area. Another area is you know, I think Amazon is increasingly content hungry, as I call it. Okay. So, richness around stores and the content you put out there building a following on Amazon for your brand, those types of metaphors start to become it's already important, and they'll continue to evolve. And that's a very critical theme, as well, when that requires continuous investment by companies to do well. Right. So, yeah. To me, that's another theme. Of course, aggregators and what they're doing will have influence on what happens on Amazon,

Michael Maher  30:00

it's not a day that goes by that I don't hear that word that and I say, multiple times. I've already said it. The word aggregator a bunch today. So, yeah,

Sreenath Reddy  30:09

I mean, what I saw a note with there is what, like 10 billion in in aggregate, aggregate. 

Michael Maher  30:16

Okay.

Sreenath Reddy  30:18

Yeah. And then Tashiro is the billion Monday. So that's a lot of capital, at least with the premise of organizing the fragmented base of sellers, brands. So we'll see how that evolves. I'm sure that has an impact as well. But I would say largely more evolution on the levels and the ad formats, for sure. Okay, increasing focus on importance of content and different forms of content, I think, are surely or at least two themes. And I'm sure there's more. But,

Michael Maher  30:50

I think Amazon wants to be you know, they were they said they're the buy everything store. Now, I think they want to be the just that everything place, they want your social network to be there. They want your ad dollars to be there. They want your purchases to be there. They want you to consume, news, entertainment, all that stuff. They want to be like all people always talk about antitrust stuff in Amazon and how their monopoly in the eCommerce world, I don't see that because they've helped millions of small businesses be able to sell their product. So yes, they might compete with you on some things. But they've opened up this entire market for small businesses to grow. And anyone who's you know, says Amazon has ruined small businesses in a way that they have, they have because they embraced the technology was there. But in a way, they've also enabled a whole new type of business for businesses that were willing to adapt. But I think they ultimately want everyone to be on their platform and be on their platform only. And so when people talk about antitrust, I think the thing that scares me most about Amazon is not how big they are in eCommerce. It's how many fields they're involved with. They're in so many different areas. What are they like they're in, they're in pharmacy, now. You know, they're there any commerce, they're in data hosting, and management and all that stuff there. They've done some healthcare stuff. I mean, there's a lot of different logistics, there's so many things that they're involved in that it to me is like, at some point, we're going to pick up our Amazon phones on our Amazon computers, in our Amazon mugs and talk to our Amazon refrigerator, like where does it end? Yeah.

Sreenath Reddy  32:35

I mean, the whole topic of antitrust, obviously, is a complex issue. And you know, for sure, it's, you know, I don't have the expertise to even comment on that. But I think to me, what fascinate what is always fascinated about the way Amazon has gone about doing stuff is, then you've got the Googles, and the Facebook's and the Microsoft, largely in kind of, maybe one, two or three lanes at building businesses. Yeah, to your point. Amazon is in like, so many lanes, and they do well in each of those. So at the core, I think there is an organizational DNA and discipline execution that is very unique to them. And that's why it's almost like the field doesn't matter. Right. Right. They can go after anything. So it's incredible to me that they have a been able to do that at the scale that they are, they are act, right. So that is the true, I think, unique aspect to Amazon. Now the whole societal impact. And that's a very different conversation, lots of slides with a lot of complexity to it. So

Michael Maher  33:44

Oh, and there's a lot of subjectivity in there to. Exactly. That's the show for another day. So screen out that people want to find you. I know they can't find you in Chicago anymore. You're probably in San Diego, where are you going to be at? You're going to be at the bar, you're going to be at a restaurant, are you going to be hunkered down in the basement?

Sreenath Reddy  34:02

La Jolla Shores?

Michael Maher  34:04

I'll be on the shores. Yeah. Okay. Where can they find you? If they don't want to creep on you and come to your house?

Sreenath Reddy  34:11

Just you know, I'm on LinkedIn. Or, you know, straight out at intentwise.com. That's my email. Yeah, those are the two ways to reach me.

Michael Maher  34:21

Okay, in your URL for Intentwise, it is just intentwise.com, right? 

Sreenath Reddy  34:25

intentwise.com, That's right. 

Michael Maher  34:27

People go and check out Intentwise, this platform. I know, I've used it, and I was impressed with it. And I think that one of the benefits of using the platform is you can automate some things, but you don't have to. And I know a lot of platforms force you into doing the things the way they want you to do them. But one of the things I like about this platform and some other new platforms that are coming out is they're saying here's everything you could want, handle it however you want to because it's you're not telling people how to strategize. You're just saying here's the information and this could potentially help you because we know this thing works for you. So go and check it out intentwise.com or sreenath@intentwise.com, send him a bunch of emails, don't spam them. But, you know, send him some of yours if you want to. Thanks for joining us today on the Longer gGame. We talked about retail, that's pretty much it. I don't have anything else to say. So we're gonna get out of here. Take care, everyone.

Sreenath Reddy  35:26

Thanks so much, Michael. It was great. 

Michael Maher  35:28

Oh, yeah, you're welcome man. You can come back anytime.

Sreenath Reddy  35:30

Take care. 

Michael Maher  35:31

Cheers.

Sreenath Reddy  35:32

Bye.